Sacred Heart Academy is my small, all-girls high school alma mater. During my junior year, a friend and I realized that, even as our athletic programs were growing in talent and performance, our teams weren’t receiving the same student-section energy or community support that our all-boys brother school enjoyed. To change that, we created @SHA.Sharktank, a dedicated student-section Instagram account named after our school mascot, the Shark.

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We built the account from the ground up: attending basketball practices to film and photograph players, creating game-day edits, promoting meet times, and announcing themed student sections. Quickly, the account took off. Students began asking us what the next theme would be, parents followed along, coaches and faculty shared their appreciation, and our games filled out more than ever, as I coined the phrase "Fill the Tank." It became a school-wide movement - and my first real experience “marketing” something I cared about.

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Today, the @SHA.Sharktank account is passed down each year to spirited seniors who continue the tradition. Of course, I still follow the account and enjoy watching it continue to energize our small but mighty community.