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barstool sports chicks

account co-manager

Fall 2023 - Present

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Barstool ItGirl (previously Chicks) is a brand extension of Barstool Sports that activates on college campuses nationwide through student-led content, social engagement, and on-campus brand representation. As a Co-Account Manager for JMU’s chapter (@JMUChicks), I help oversee the strategy, content, and community engagement across Instagram, TikTok, and Twitter.

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In this role, I stay in consistent communication with our Barstool Sports HQ liaison and operate under their guidance but independently create the vast majority of our content. I manage day-to-day execution while ensuring every piece aligns with Barstool’s broader brand identity and resonates with the JMU community, leading to a ~32% increase in Instagram followers since gaining access to the account.

 CONTENT CREATION & ACCOUNT MANAGEMENT

  • Design graphics and manage submissions that capture JMU's culture while maintaining Barstool’s established voice.

  • Actively track engagement patterns and use these insights to inform future content strategy.

  • Promptly follow directions of Barstool HQ when asked to push Barstool promotional items on socials.

  • Ensure all posts comply with Barstool Sports’ legal and brand restrictions, including music licensing, image usage, and platform-specific guidelines, allowing us to grow creatively while staying within corporate standards.

 EVENT PROMOTION & ASSISTANCE

  • Supported Barstool Sports’ annual “Best College Town” Tournament by helping represent JMU and drive campus-wide participation.

  • Collaborated with @BarstoolJMU to mobilize student engagement that pushed Harrisonburg, VA into the Final Four, earning a Barstool-sponsored voting party.

  • Assisted the visiting Barstool HQ team during the event with giveaways, man-on-the-street interviews, and real-time content creation to capture the energy of the night.

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