lily
TORELLO
ABOUT ME
hey! my name is Lily,
PURSUING A BBA IN MARKETING AT JMU, DOUBLE-CONCENTRATING IN DIGITAL MARKETING AND EUROPEAN BUSINESS, WITH MINORS IN GLOBAL SUPPLY CHAIN MANAGEMENT AND HONORS INTERDISCIPLINARY STUDIES.
Hi! I’m Lily Torello. Originally from New Haven, Connecticut, I am a senior marketing student at James Madison University graduating in May 2026.
On campus, I serve as President of scratch pad., JMU’s student-run advertising agency and chapter of the American Advertising Federation, where I lead a team of strategists, researchers, and creatives in year-long campaign development for a given client. I also work as a Research Assistant in the JMU Marketing Department, exploring consumer behavior and the social/brand impact of cancel culture. Additionally, I've served as a tutor for the College of Business's Computer Information Systems course, a teaching assistant for the Religion & Philosophy Department, and a student-assistant throughout my Semester in Belgium.
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Outside of JMU, I’ve worked across the marketing, media, and event landscape with organizations including ICF Next, Barstool Sports/ItGirl, Chef Paul Barron, Badgley Mischka (NY Fashion Week), and Mint Showroom (NY Market Week). Each role has strengthened my understanding of brand storytelling, from large-scale campaigns to the details that make something feel genuine and human. Studying abroad in Scotland and Belgium further expanded my perspective, sparking a deeper interest in cross-cultural communication and the ways geopolitics influence global business.
I’m drawn to the intersection of creativity and analysis, especially within campaign strategy, media planning, advertising sales, and creative storytelling. I love laughter and bold, memorable media that bring people together, and I’m seeking a full-time role that allows me to channel that energy into impactful work.
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